Done in: 02.2018
Banner templates
What the client needed
Request for showcase of dynamic banner templates.
My part of the project
Researched for different and most successful advert layout across the web. Main aspect in advert are title, image and CTA placement.
Bank and Business banners
Header: Short text, large font-size
Additional content: Fake or real interactive elements, such as form fields, amount sliders, checkboxes etc.
Background: plain, light pattern, low texturised image
CTA: strict and clear
Image: business people related to banners idea, thematic tools, signed document
Colours: Blue, green-blue, orange, violet, red, grey, white, close colours
Education and Student banners
Header: Short text, large font-size
Additional content: Fake or real interactive elements, such as form fields, radio button test, checkboxes etc.
Background: plain, light pattern, low texturised image
CTA: text with arrow icon
Image: students, books, apple
Colours: blue, grey, green, black, white, purple, red, close colors
Travel and Holiday banners
Header: Short text, large font-size
Additional content: Bomb, corner discount element. Secondary text for best travel offers.
Background: travel image covering whole banner (sky, sea, beach etc.)
CTA: text with arrow icon
Image: plane, bags, tickets, sexy bikini girls
Colours: orange, blue, white, yellow, summer colours, high contrast and separated fancy colours
Sale and Shopping banners
Header: Short offer text with large font-size
Additional content: Bomb, corner discount element, best offer. Secondary products, product categories text.
Background: texturised image related to shop theme, blurred shop image covering whole banner
CTA: text with cart, arrow icon
Image: products, bags, happy shopping people with smiles
Colours: red, black, white, yellow, high contrast and separated fancy colors